Frequently Asked Questions
What is Savy Socials? What does it offer?
Savy Socials is the go-to partner for all things digital marketing and social media optimization. Specializing in crafting tailored strategies to elevate online presence and drive meaningful engagement with the target audience. Services include comprehensive content creation, strategic digital campaigns, and expert community management. Whether the goal is to boost brand awareness, drive conversions, or foster a vibrant online community, Savy Socials has the expertise and creativity to help achieve these goals.
What is community management, and how does it benefit my business?
Community management involves actively engaging with the audience on social media and other digital platforms to build and nurture relationships. This includes responding to comments, addressing concerns, and facilitating conversations that align with brand values. Effective community management helps enhance customer loyalty, improve brand perception, and foster a positive online presence, ultimately driving higher engagement and supporting long-term business growth.
What is the process for creating content for my business?
The content creation process begins with an in-depth consultation to understand the brand, target audience, and goals. Next, a content strategy is developed, including a content calendar outlining topics, formats, and posting schedules. Then, engaging and relevant content is created, whether it be articles, social media posts, videos, or graphics, ensuring it aligns with the brand voice and objectives. Finally, the content is reviewed and refined based on feedback and performance metrics to maximize effectiveness and engagement.
Do you handle SEO optimization?
Yes, comprehensive SEO optimization services are offered, including enhancing website meta descriptions, improving keyword usage, and optimizing content to ensure better search engine rankings. By implementing best practices and continually analyzing performance, increased website visibility, more relevant traffic, and improved overall search engine performance are achieved.
How often will we meet to discuss progress?
Meetings are scheduled 1-2 times per month, based on preference. Initially, more frequent meetings may be necessary to ensure alignment and momentum, with ongoing check-ins conducted via email as needed.
What should I expect during the initial consultation?
During the initial consultation, business goals, target audience, and current marketing efforts are discussed. The brand’s unique voice and values are explored, key challenges identified, and potential strategies outlined. This is an opportunity to ask questions, share vision, and provide information to tailor services to the business needs. By the end, there will be a clear idea of how marketing objectives can be achieved.
Do you offer custom packages?
Yes, understanding that every business has unique needs, custom plans are created that align with specific goals and budgets.
Is there a minimum contract length?
Yes, the minimum contract length is one month. Either party may cancel the agreement at any time with a 30-day notice.
What are your payment terms and conditions?
Invoices are issued monthly for services rendered and are due within 14 days of receipt. Please note that all payments are non-refundable.
What happens if I need to cancel our agreement?
If the agreement needs to be canceled, a 30-day notice is required. All passwords will be returned, and work on the accounts will cease.
How do you create engaging content for social media?
Target audiences are identified, and detailed profiles are created. Then, content is categorized into three E's: Entertain, Encourage, and Educate. This approach helps develop relevant and impactful content tailored to specific audiences and their needs. Data and analytics are leveraged to track engagement and adjust the strategy to ensure optimal results.
What types of videos do you produce?
A wide range of videos is produced, including short-form content for platforms like TikTok, user-generated content (UGC) videos for consumer products, apartment tour videos, and YouTube videos. Services encompass video scripting, filming, editing, and even modeling to create engaging and professional content tailored to business needs.
Can you help with email marketing campaigns?
Yes, email marketing campaigns are designed and managed to align with business goals, including creating compelling content, designing eye-catching templates, segmenting the audience, and analyzing campaign performance to ensure optimal engagement and conversion rates.
How do you manage social media accounts?
Administrative access is usually provided through Meta Business Suite. This keeps control of which services are accessed while ensuring account information remains private. Various social media management tools, such as Loomly and Buffer, are used to schedule posts, track engagement, and analyze performance across platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). A content calendar is created tailored to business objectives, ensuring a consistent posting schedule that aligns with brand voice and goals. Additionally, comments and messages are monitored and responded to, engaging with the audience to build a strong community and foster customer relationships. Regular reporting and updates are provided to keep informed about the progress and effectiveness of the social media strategy.
What kind of reports will I receive?
Savy Socials provides comprehensive monthly KPI analysis. These reports include detailed metrics on social media reach, engagement, impressions, and click-through rates. Additionally, you'll receive insights on the top-performing posts, highlighting what content resonated most with your audience. This data helps inform future strategies to optimize your social media presence and achieve your marketing goals.
What platforms do you work with?
We work with a wide range of social media platforms, including Facebook, Instagram, TikTok, YouTube, X (formerly Twitter), LinkedIn, Pinterest, and Snapchat.
How do you handle account security and confidentiality?
We prioritize account security and confidentiality by utilizing administrative access features provided by most social media platforms. This allows account owners to selectively grant permissions to administrators without compromising overall control. The most common example is Meta Business Suite, where owners can determine specific access levels for each admin.
How do you stay up-to-date with the latest trends and changes in digital marketing?
Staying up-to-date with the latest trends and changes in digital marketing involves reading a variety of books and articles on the subject, as well as following announcements from social media platforms about their algorithms. Actively engaging with social media provides firsthand experience with what works and what doesn't in real-time. This combination of research and practical use helps keep strategies fresh and effective!
Can I see examples of your previous work?
Due to client confidentiality, certain services and examples cannot be publicly displayed. However, please feel free to email directly with any specific questions about previous work, and we would be happy to provide tailored examples that align with your interests!
